Meet the Coach

Hi, I’m Ida.

For more than 10 years, I’ve worked shoulder to shoulder with C-suite leaders, founders, early-career leaders, and talents stepping into bigger roles. My work brings together real-world organizational experience, a deep understanding of the potential of the human mind (the 3 principles), my life as a competitive CrossFit athlete, and genuine care.

I work with people who are driven and capable – but tired of feeling like the only way forward is effort-heavy busyness and pushing harder. When we start sensing there’s a different path to what we truly seek, it’s a game changer.

Built For This is founded on this liberating insight:

we are never lacking potential – we are made of it. 

It is absolutely fascinating what we can shape and create, when we see this.

I’m here for that moment when you realise there’s more, things could be different, and you’re ready to go get it.

Ida

“Conversations with Ida go where they need to. She listens with empathy, speaks with clarity, and expands how you think and lead.”

“Ida is a remarkable communicator – clear message, powerful thinking, lasting impact”

“Instantly helpful where performance matters most”

1:1 Coaching is a core offering in the Built For This suite.

COACHING 1

Built For This. Leadership.

For early-career leaders looking to ground themselves in all aspects of leadership.

COACHING 2

Built For This. Potential.

For professionals looking to unlock and live their full potential.

COACHING 3

Built For This. Calmfindence.

For professionals looking to ground themselves in life.

The programs and team trainings have the highest impact in the Built For This suite.

PROGRAM 1

Unlock Potential through Feedback and Collaboration.

For the goal-driven team looking to accelerate their results.

PROGRAM 2

Presentation Skills that Make a Difference.

For the client-facing team looking to present with clarity and real impact.

PROGRAM 3

The Courage for Real Conversation that Drive Results.

For the leadership team looking to drive better results. Together.

The keynotes and workshops are a foundational entry point to the Built For This suite.

KEYNOTE 1

Leading with Focus and Resilience.

For leaders seeking grounded decision-making amid complexity and change.

KEYNOTE 2

Unlock Team Potential.

For the goal-driven team looking to harness their full capacity.

KEYNOTE 3

The Secret Behind a High Performance Mentality.

For the organization ready to turn untapped potential into unexpected results.